The Definitive book of branding
Contributor(s): Kompella, Kartikeya [Ed.].
Material type:
BookPublisher: London Sage 2014Description: xx, 408p.ISBN: 9788132117735.Subject(s): Branding (Marketing) | Globalization -- Economic aspectsDDC classification: 658.827 | D361 Summary: With competition always growing in the business world, the brand custodians have an ever-increasing need to know more about branding as a means to staying a cut above their competitors. Indeed, with the kind of importance branding has today in the business world, it has many facets to it that needs in-depth understanding. It is to help the brand custodians comprehend the many facets of branding that author Kartikeya Kompella has brought out the book The Definitive Book of Branding. The book has contributions from several branding experts who share their vast knowledge on the subject with novice readers through the text. These branding experts by themselves are prolific authors who have written books on branding and other aspects of the subject.
This book essentially addresses the needs of branding custodians all of the world. It gives readers an overview of the myriad ways by which brands influence a company's business strategies. It also takes a deep look into how branding impacts and indeed gives meaning to the workers in a company, instils a sense of passion in the consumers and helps to retain the customers even over a span of time across several nations.
The book not only helps the readers understand the importance of branding from the marketing perspective but also gives them an insight into its organisational aspects. Thus it provides a more wholesome approach to the topic.
The Definitive Book of Branding was published by SAGE Publications Pvt. Ltd in the year 2014. It is available in paperback.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 D361 (Browse shelf) | Available | A182345 |
With competition always growing in the business world, the brand custodians have an ever-increasing need to know more about branding as a means to staying a cut above their competitors. Indeed, with the kind of importance branding has today in the business world, it has many facets to it that needs in-depth understanding. It is to help the brand custodians comprehend the many facets of branding that author Kartikeya Kompella has brought out the book The Definitive Book of Branding. The book has contributions from several branding experts who share their vast knowledge on the subject with novice readers through the text. These branding experts by themselves are prolific authors who have written books on branding and other aspects of the subject.
This book essentially addresses the needs of branding custodians all of the world. It gives readers an overview of the myriad ways by which brands influence a company's business strategies. It also takes a deep look into how branding impacts and indeed gives meaning to the workers in a company, instils a sense of passion in the consumers and helps to retain the customers even over a span of time across several nations.
The book not only helps the readers understand the importance of branding from the marketing perspective but also gives them an insight into its organisational aspects. Thus it provides a more wholesome approach to the topic.
The Definitive Book of Branding was published by SAGE Publications Pvt. Ltd in the year 2014. It is available in paperback.
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